Robert Kiyosaki’s Cash Flow Quadrant: What is Robert Kiyosaki’s Opinion on Network Marketing?
If you are at all familiar with Network Marketing and the challenges you face sometimes trying to explain the validity and greatness of the industry, you MUST understand who Robert Kiyosaki is and his opinion on Network Marketing.
Why is it so important and such a BIG deal that Robert Kiyosaki’s name is associated with Network Marketing in such a POSITIVE way?
The answer is obvious: he is one of the most successful and most wealthy entrepreneurs in history. He’s worked with the likes of Donald Trump.
And guess what?
He 100% endorses the Network Marketing industry. You can absolutely use this to your advantage.
In this article I will explain how using Robert Kiyosaki’s name in conjunction with Network Marketing will make it that much easier for you to have the confidence to go out and prospect people for your business. (Be sure to read my article “Filling the MLM Funnel” for more information on prospecting and recruiting!)
When Robert Kiyosaki is asked why so few people make it to the top of their network marketing system, he says it’s because the system is open to everyone.
In traditional businesses, usually only one person can be at the top, and this is what people are accustomed to. In Network Marketing, most people quit before they even get started.
The reason for this is because most people only join a Network Marketing company to make easy money. If they don’t make money in the first few months or years, they become discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking for a company with a better compensation plan. Either way, starting a Network Marketing business just to make a quick buck will never work.
The 2 Biggest reasons to join a Network Marketing Company:
1. To help yourself.
2. To help others.
If you join for only one of these two reasons, then the system will not work for you.
If you are solely looking to help yourself then you have started the business simply to change over from the E (Employee) or S (Self-Employed) Quadrant to the B (Business Owner) or I (Investor) Quadrant, based on Kiyosaki’s Cash Flow Quadrant.
This is usually a very difficult change for people, because of the money and mindset. A typical E or S Quadrant type person usually won’t work for anything unless they are getting paid. Going back to why people don’t reach the top of their Network Marketing organization – it’s because they don’t really want to change quadrants, they just want to make more money.
A typical person who is in the B or I quadrant obviously also works for money, but with a completely different mindset. The B quadrant person works to build or create an asset-in this case, a business system. And the I quadrant person simply invests in the asset.
The best part of the network marketing industry is that you have to HELP people transfer from an E or an S to a B or an I – or you won’t make much money. If you focus on helping others make this shift, then you will be successful in the business.
As a B or an I, sometimes you don’t get paid for years; this, a true E quadrant or S quadrant person will not do. It’s simply not of thier mindset to do so! They cannot handle risk and delayed gratification.
Another great thing about the Network Marketing industry is the personal growth and emotional intelligence you will develop while enhancing your true entrepreneurial skills.
Emotional intelligence is totally distinct from academic intelligence. In general, someone with high emotional intelligence will often do better than someone with high academic intelligence but low emotional intelligence. That explains, in part, why some people do well in school but not so well in the real world.
The ability to delay gratification is a sign of higher emotional intelligence. Recent studies show that people who could delay gratification tended to be more successful than people who couldn’t.
This is why the educational system inherent in a good network marketing opportunity is so important. It’s the emotional education or emotional intelligence aspect of their programs that are so valuable for people.
Remember, there are two reasons required to be successful in network marketing: to help yourself, and to help others. We’ve already discussed reason number one. So now on to reason number two.
As I said, you won’t make much money in Network Marketing if you’re not helping people transition from an E or S quadrant to the B and I. If you’re helping people make this transition, you will have a lot of success in this industry.
If you only want to teach yourself to be a B quadrant and I quadrant person, then a true network marketing system won’t work for you. You may as well go to a traditional business school, which focuses only on you becoming a B quadrant person.
The best part about a Network Marketing business is that you create an asset in which you have B’s working within your organization, and in turn you create more B’s who also create more B’s, all working together. In a traditional corporate organization, the B’s only want to have E’s and S’s work to make the organization successful.
The fact of the matter is that most businesses and companies really don’t have room at the top for many other B’s, which is why Robert Kiyosaki strongly recommends that all employees look into network marketing as their own part-time businesses.
The traditional corporate system really is a pyramid, because there are a few B’s and I’s near the top, and more E’s and S’s at the base. A network marketing system is a reverse pyramid: its primary focus is to bring up more and more B’s to the top.
A network marketing business gives everyone access to what used to be available only to the rich.
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