About the Interview
If you don’t know about social media, this interview is for you. If you know about social media this interview is for you too. Not a lot of structure to the conversation however there are a lot of great nuggets to be learned about social media and the rules of engagement.
In this interview Jason is a twenty something and the perfect candidate that the Internet Marketers want a piece of. He is THE demographic, young, affluent and online. He is also in the business of social media, so he is tech savvy and knows the rules of engagement. He shares the rules of engagement in the social media space. It’s not too complicated we just have to be authentic.
He will help you get a really good feel for the “social media environment” and how to play and interact while you are there. Weather you are in Facebook, MySpace or Twitter, Jason provides a topical feel for what to expect and how to behave in these environments. Jason also bridges the gap of how marketers and businesses can engage users in social media without being a dork.
I checked out Jason’s profile on LinkedIn and pulled down a testimonial and it seems to be quite fitting. If there were a King of the Geeks, Jason would be his scheming but loyal Grand Vizier. His existence is a direct challenge to the presupposition that Pomona students are smarter than Oxy students. He could also be the exception that proves the rule. But on a more serious note, Jason is really a brilliant guy. He’s got almost bottomless knowledge of all things geeky, he’s a great writer and he’s easy to get along with. December 6, 2006
Teresa Valdez Klein, Project Manager, Communications & Blogging, Blog Business Summit
We ramble on about a bunch of different subjects all social media related. He shared with me that he would be happy to answer any questions and the best place to reach him is by e-mail. Make sure you remove the removeme from his e-mail address.
Jason Preston
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Originally posted here:
Social Media King of Geeks Speaks
My SuccessGateway guest Blogger Tom McCarthy. I get a lot of newsletters and e-mail from a lot of people. Tom McCarthy is one newsletter I always read, he has information that sticks and is meaningful in my opinion and I wanted to share this with the My Success Gateway community. Tom also has an excellent
TRUE Leadership Newsletter Issue 20 A Leaders Job Is to Guide the Way Their Team Thinks There are many skills and strategies that make a leader outstanding, but I think one of the most important strategies is to guide the way your team thinks. The way a person thinks is the most accurate predictor of the way they will act. Several years ago I was asked to work with a wonderful young lady who was a professional athlete. Her sport was one that I had never heard of before. It was called hydrofoil waterskiing. In this sport you performed tricks on a water ski that had a fin underneath it. The fin underneath the water ski allowed the competitors to hydroplane above the water and do breathtaking flips and twists. This young lady was ranked #2 in the world at the time and she was preparing for the World Championships that were to be held one month later. In my work with her, I knew I couldn’t help her with techniques or tricks for her performance because I was not an expert in her sport. The only thing I could help her with was her thinking. So I started off by asking her what was going on and why her family had asked me to work with her. She proceeded to tell me that she was struggling with her performances and making critical errors when she was in competitions. She said that she was getting very nervous before every performance and that when she got in the water and looked at the judges, who were sitting on the back of the boat towing her, she would begin thinking about how she knew she was going to make a mistake. She also said that she knew she could never beat the #1 ranked person, because this person was unbeatable (this person had not been beaten in several years of competition ), and that she was desperately hoping to be able to hold onto her #2 ranking because the #3 and #4 ranked athletes were very good and a threat to beat her in the World Championships. Now consider for a minute that you were her leader or coach. If she were to continue thinking the way she was thinking, how well would she perform at the upcoming World Championships?
What would her chances be of achieving her full potential? The answer is that if she continued to think these same thoughts she would almost certainly underperform and not get anywhere close to her true potential. I asked her a very simple question to help her start to change her thinking. I said, “In the upcoming World Championships, if you could have anything happen, what would you really want?” And she had a great answer. She said, “I want to nail my performance! If I do that, I’m not even concerned what place I finish because I will know that I did my very best!” We then proceeded to work on her thinking. I asked her, “If you were going to nail your performance how would you have to think about the World Championships?” She said, “I would be excited about it instead of nervous.” I asked her, “How would you have to think about the judges if you were going to nail your performance?” She said, “I would look at them, make eye contact, and think ‘you’re going to love this performance’.” I asked her several more questions to help her clarify something I call her “Optimal Performance Thoughts.” These are the winning thoughts she would have to think in order to achieve her true potential. We then set up a routine for her to practice thinking and feeling these thoughts on a regular basis prior to and during the World Championships.
I worked with her one additional session and then the day after the World Championships I got an excited call from her thanking me for the work I had done with her in changing her thinking. She said she had practiced the new thinking and that it had worked perfectly in the World Championships. She was the new World Champion! She had not only beaten the #1 athlete in the sport, who she had previously thought was unbeatable, but she also broke the world record for points scored! The point of this story is that what you and your team are capable of is largely decided by the way you and they think. As a leader, I encourage you to constantly watch and improve the way you think and help your team members do the same. When you do this you open up a whole new set of possibilities and who knows, maybe even a World Championship caliber performance.
Keep Living Your Dreams!
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