Robert Kiyosaki on Network Marketing-It’s an Asset, Not a Job
I am sometimes asked, “Why do so few people make it to the top
of their network marketing system?”
The truth is, the top of the network marketing system is open
to everyone-unlike traditional corporate systems, which allow
only one person to reach the top of the company. The reason most
people do not reach the top is simply because they quit too soon.
So why would someone quit short of the top?
Most people join only to make money. If they don’t make money in
the first few months or years, they become discouraged and quit
(and then often bad-mouth the industry!). Others quit and go
looking for a company with a better compensation plan. But
joining to make a few quick dollars is not the reason to get
into the business.
The Two Essential Reasons to Join a Network Marketing Business
Reason number one is to help yourself. Reason number two is to
help others. If you join for only one of these two reasons,
then the system will not work for you.
Reason number one, means that you come to the business primarily
to change quadrants-to change from the E (Employee) or the S
(Self-employed) quadrant to the B (Business owner) or I
This change is normally very difficult for most people-because
of money. The true E or S quadrant person will not work unless
it is for money. This is also what causes people to not reach
the top of the network marketing system: they want money more
than they want to change quadrants.
A B quadrant or I quadrant person will also work for money, but
in a different way. The B quadrant person works to build or
create an asset-in this case, a business system. The I quadrant
person invests in the asset or the system.
The beauty of most network marketing systems is that you do
not really make much money unless you help others leave the E
and S quadrants and succeed in the B and I quadrants. If you
focus on helping others make this shift, then you will be
successful in the business.
As a B or an I, sometimes you don’t get paid for years; this,
a true E quadrant or S quadrant person will not do. It’s not
part of their core values. Risk and delayed gratification disturb
Delayed Gratification and Emotional Intelligence
One of the beauties of network marketing is that it focuses on
developing your emotional intelligence as well as your business
Emotional intelligence is an entirely different matter from
academic intelligence. In general, someone with high emotional
intelligence will often do better than someone with high academic
intelligence but low emotional intelligence. That explains,
in part, why some people do well in school but not so well in
the real world.
The ability to delay gratification is a sign of higher emotional
intelligence. In a recent study of emotional intelligence, it
was found that people who could delay gratification often led
more successful lives than those who could not.
This is why the educational system inherent in a good network
marketing opportunity is so important. It’s the emotional
education or emotional intelligence aspect of their programs
that I find so valuable for people.
Many people write me and tell me they loved my book, Rich Dad,
Poor Dad, but I fear that many of them don’t get the most
important point of the book: Lesson #1, “The rich don’t work
Once I have built or bought an asset, that asset works hard
to make money for me. But I will not work for money-I will
work only to build or buy assets. Those assets make me richer
and richer, while I work less and less. That is what the rich
do. The poor and middle class work hard for money, and then
buy liabilities instead of investing in assets.
What Kind of Asset is a Network Marketing Business?
Remember, there are two reasons required to be successful in
network marketing: to help yourself, and to help others.
Reason number one means helping yourself get to the B side
of the quadrant. What about reason number two
The beauty of most network marketing systems is that you don’t
really make much money unless you help others leave the E and S
quadrants and succeed in the B and I quadrants. If you focus
on helping others make this shift, then you will be successful
in the business
If you only want to teach yourself to be a B quadrant and I
quadrant person, then a true network marketing system won’t
work for you. You may as well go to a traditional business
school, which focuses only on your becoming a B quadrant person.
The beauty of a network marketing business is that your goal
is to create assets, which are other B’s working under you-and
their job is to create other B’s working under them. In
traditional business, the focus is for the B to have only E’s
and S’s working for them.
The type of business I was taught to build is a business with
me at the top and E’s and S’s at the base. I really don’t have
room at the top for many other B’s, which is why in my
businesses, I strongly recommend that all my employees look
into network marketing as their own part-time businesses.
The traditional corporate system really is a pyramid, because
there are a few B’s and I’s near the top, and more E’s and S’s
at the base. A network marketing system is a reverse pyramid:
its primary focus is to bring up more and more B’s to the top.
One type of pyramid, the traditional type, has its base on the
ground; the other type has its base in the air. It’s a pyramid
that pulls you up instead of pushing you down. A network
marketing business gives everyone access to what used to be
the domain only of the rich.
If you understand the benefits of starting your own network
marketing business and are interested in learning how to
start a business in the Gold & Silver industry
then take a look at Swiss Gold Global
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