Frank Luntz – Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear

From The Oprah & Friends Radio Show with Dr. Mehemet Oz, 2 September 2008

Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear by Frank Luntz

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases–the power of language–affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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Frank Luntz – Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear