Frank Luntz - Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear
From The Oprah & Friends Radio Show with Dr. Mehemet Oz, 2 September 2008
Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear by Frank Luntz
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases–the power of language–affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Here is the original:
Frank Luntz - Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear
